Experienced product leader with 20+ years in UX, product strategy, and digital marketing. Holds an MBA and UX Leadership certification. Currently a General Manager in EdTech, focusing on data-driven educational products. Former VP of Product at Zyda, enhancing user retention and loyalty, and leading product teams. Expertise in digital transformation and growth hacking. Past roles include Chief Product Officer in the MENA region, managing product portfolios, and mentoring in product and marketing strategies.